Sara working with a founder

For founders

Built around how
founders get chosen.

Learn the system with a cohort. Fix one signal in a workshop. Build it all with Sara. Your way in, at your pace.

Fix one signal Build the full system

Start here · Free

Find Your Flavour

Not sure where you're losing people? Sage looks at your website and social profile against the S&P framework and tells you exactly which signal is missing and what it is costing you. No session required. No payment. Just a clear read on where your signals stand.

Coming soon · Free

Find Your Flavour

Share your website and social profile. Sage runs your signals through the S&P framework, scores each one against the threshold, and sends you a personalised gap report. Which signal is missing. What it is costing you at each stage of the buyer journey. What to fix first. No fluff. Just the read your brand actually needs.

Website audit · Social signal review · Gap identification · Personalised report · Emailed to you

Get early access

Fix one signal

The Workshops

Posting but nothing's happening. People follow but never reach out. There's interest but no one commits. Each workshop targets exactly one of those gaps. Half a day. Plug it into what you're already doing. You leave knowing what to fix first.

Salt Workshop

Be the Part. Brand trust.

There's interest, but people take a long time to decide, or they just go quiet. That's a trust gap. This workshop works through who you are, what you stand for, and why someone should choose you over everyone else doing something similar. Positioning, proof and identity. You leave with clarity.

Half day · Open group · Multiple brands

From £297 per person

Pepper Workshop

Look the Part. Content signal.

People follow you but never reach out. They see what you post but they can't tell if it's for them. That's a content gap. This workshop works through how to say what you do so people understand, prefer and remember. Messaging, voice and the content that earns understanding before trust. You leave with a content direction that actually converts.

Half day · Open group · Multiple brands

From £297 per person

Spice Workshop

Get Out There. Channel signal.

You're posting consistently but nothing is happening. The algorithm isn't amplifying you and you don't know why. That's a channel gap. This workshop works through where to show up, how consistently, and what distinct enough means for your brand. How the platform amplifies and why most people never trigger it. You leave with a channel strategy that earns amplification.

Half day · Open group · Multiple brands

From £297 per person

Take it further with Sage

Every workshop builds a playbook. Sage is where it lives and compounds.

Feed your workshop outputs into Sage and it becomes your strategist and implementation partner from that point. It keeps your decisions aligned as you execute, spots where the other signals are falling short, and flags what to fix next.

All four ingredients

The Full System

The difference between a strategy and a system is what happens after the room. Sage is your strategist and implementation partner. It learns your brand as the strategy is built, keeps every decision aligned to your signals, and creates momentum from session to execution. You don't leave with three playbooks. You leave with something already running.

Learn it · Coming soon

Founder Programs

All of it, built by you and led by Sara. Cohort programs for founders at every stage.

Coming soon · Cohort

The Obvious Choice: Launch

Come with an idea. Leave as a business. Brand, visual identity, website, 90 days of content, first clients and three testimonials. Each session with Sara builds the strategy and trains Sage at the same time. You graduate with a brand and a system already running. Sage stays with you as your strategist and implementation partner, so the momentum doesn't stop when the program does.

Brand & visual identity · Website launch · 90-day content plan · First client sessions · Sage throughout

Cohort · Dates TBC · Register your interest

Coming soon · Cohort

The Obvious Choice: Grow

For founder brands that already exist. Build the full signal stack with a cohort of peers. Sara teaches the framework, you build your playbooks, and Sage learns your brand across every session. You leave knowing exactly what you are, what to fix, and with Sage already trained and ready. Your strategist and implementation partner, keeping momentum long after the cohort ends.

Salt, Pepper & Spice playbooks · Cohort sessions with Sara · Peer group · Sage throughout

Cohort · Dates TBC · Register your interest

Done for you

The Kitchen

Strategy set. Sara's team designs, writes and deploys it. Your signal runs live, consistently, from day one.

Done for you

The Kitchen

Sara's team designs, writes and deploys your content on Instagram and LinkedIn, built around your signal playbooks from day one. Sage is included in every retainer. Every piece of content is informed by your strategy. Anything at enterprise scale moves to Dreamatic.

Organic

Content design · Copywriting · Instagram & LinkedIn management · Sage included

From £1,500 / month

Organic + Paid

Everything above · Paid campaign planning & management · Ad creative · Sage included

Priced on scope

The compounding engine

Sage.

Your brand intelligence, on demand.

Most AI tools start blank. Sage starts with the S&P IP already built in: the Human Decision Design framework, the methodology, the way the system works. Your brand's playbooks layer on top. Every interaction is informed by both the framework and the strategy built from it.

Sage is never assumed. It is always your choice. But once it is in, it runs behind every piece of content, every decision, every message. It is the difference between marketing that resets and marketing that builds.

Learn about Sage

Workshops

Subscribe after any session. Bake your workshop playbook straight in. The session becomes the foundation Sage builds on.

Programs

Sage runs throughout. Each session builds your playbooks and trains Sage at the same time. You graduate with a system that already knows your brand.

The Kitchen

Included in every retainer. Your playbooks run live. Every piece of content is informed by your signal strategy from day one.