For founders
Built around how
founders get chosen.
Learn the system with a cohort. Fix one signal in a workshop. Build it all with Sara. Your way in, at your pace.
For founders
Learn the system with a cohort. Fix one signal in a workshop. Build it all with Sara. Your way in, at your pace.
Start here · Free
Not sure where you're losing people? Sage looks at your website and social profile against the S&P framework and tells you exactly which signal is missing and what it is costing you. No session required. No payment. Just a clear read on where your signals stand.
Share your website and social profile. Sage runs your signals through the S&P framework, scores each one against the threshold, and sends you a personalised gap report. Which signal is missing. What it is costing you at each stage of the buyer journey. What to fix first. No fluff. Just the read your brand actually needs.
Website audit · Social signal review · Gap identification · Personalised report · Emailed to you
Get your brand flavour profileBefore you season
All the Salt and Pepper in the world can't fix a bad meal. If your signals are strong but people still aren't choosing, the gap is often earlier. This workshop is for founders who need to design the thing they're selling before they work on how to sell it.
The way you package, price and ladder your offer determines whether the signals can do their job. This workshop works through your full offer architecture: what the free tier earns, what the low-commitment entry looks like, where the main paid offer sits, and how the path from one to the next reduces friction at every gate. You leave with a clear offer ladder and the funnel map that makes each step the obvious next one.
Offer audit · Value ladder design · Micro / Macro / Meta product map · Funnel path · Half day
£297 · Book a place
From gap to fixed
The Brand Flavour Profile names your gap. Not every path starts with a workshop. Here is what the journey looks like for each signal, from the first free step to the full build.
Pepper gap
"People follow me but they never reach out."
A content gap. People can see what you do. They cannot tell if it is for them.
Brand Flavour Profile
Confirms the gap and names what it is costing you at each stage of the buyer journey.
Content Flavour Profile
Paste your last 10 posts. Sage maps each to the buyer journey stage it is reaching. Returns a gap map, generic guidance, no fix yet.
Pepper Starter
Your content territories, voice filter and brief template, built in one Sage session. The infrastructure that makes content systematic rather than effortful.
Pepper Workshop
The full content system in a half day. ICP, territories, hook library, 90-day calendar. Sage completes the build post-session.
Sage, ongoing
Holds your content playbook. Briefs every piece of content. Spots cross-signal constraints and routes to the right next step.
Salt gap
"There is interest. Then they go quiet."
A trust gap. People like what they see but something stops them committing.
Brand Flavour Profile
Confirms the trust gap and names which trust signals are missing from your public brand.
Trust Signal Audit
Ten questions. Sage scores your brand against six trust signals and returns a personalised gap read.
Salt exercises
ICP deep dive, positioning gap map. The foundation exercises that every Salt workshop builds from.
Salt Workshop
Positioning, proof, identity and visual brief. The full brand signal built in a half day. Sage completes remaining outputs post-session.
Sage, ongoing
Holds your brand playbook. Maintains consistency across every client-facing touchpoint.
Spice gap
"I'm posting consistently but nothing is happening."
A channel gap. You are showing up. The platform is not amplifying you.
Brand Flavour Profile
Confirms the Spice gap and identifies which channel signals are falling below threshold.
Hook Signal Audit
Your last 10 hooks scored against the stop, read, remember formula. Returns a pattern read and the one thing to fix.
Spice exercises
Channel audit, hook library, distinctiveness framework. The foundation exercises for your channel strategy.
Spice Workshop
Platform strategy, hook library, format decision, distinctiveness. The full channel signal built in a half day.
Sage, ongoing
Holds your channel playbook. Monitors platform performance and flags when distinctiveness is slipping.
Fix one signal
Posting but nothing's happening. People follow but never reach out. There's interest but no one commits. Each workshop targets exactly one of those gaps. Half a day. Plug it into what you're already doing. You leave knowing what to fix first.
Salt Workshop
There's interest, but people take a long time to decide, or they just go quiet. That's a trust gap. This workshop works through who you are, what you stand for, and why someone should choose you over everyone else doing something similar. Positioning, proof and identity. You leave with clarity.
Half day · Open group · Multiple brands
From £297 per person
Register your interestPepper Workshop
People follow you but never reach out. They see what you post but they can't tell if it's for them. That's a content gap. This workshop works through how to say what you do so people understand, prefer and remember. Messaging, voice and the content that earns understanding before trust. You leave with a content direction that actually converts.
Half day · Open group · Multiple brands
From £297 per person
Register your interestSpice Workshop
You're posting consistently but nothing is happening. The algorithm isn't amplifying you and you don't know why. That's a channel gap. This workshop works through where to show up, how consistently, and what distinct enough means for your brand. How the platform amplifies and why most people never trigger it. You leave with a channel strategy that earns amplification.
Half day · Open group · Multiple brands
From £297 per person
Register your interestTake it further with Sage
Every workshop builds a playbook. Sage is where it lives and compounds.
Feed your workshop outputs into Sage and it becomes your strategist and implementation partner from that point. It keeps your decisions aligned as you execute, spots where the other signals are falling short, and flags what to fix next.
All four ingredients
The difference between a strategy and a system is what happens after the room. Sage is your strategist and implementation partner. It learns your brand as the strategy is built, keeps every decision aligned to your signals, and creates momentum from session to execution. You don't leave with three playbooks. You leave with something already running.
Learn it · Coming soon
All of it, built by you and led by Sara. Cohort programs for founders at every stage.
Come with an idea. Leave as a business. Brand, visual identity, website, 90 days of content, first clients and three testimonials. Each session with Sara builds the strategy and trains Sage at the same time. You graduate with a brand and a system already running. Sage stays with you as your strategist and implementation partner, so the momentum doesn't stop when the program does.
Brand & visual identity · Website launch · 90-day content plan · First client sessions · Sage throughout
Cohort · Dates TBC · Register your interest
For founder brands that already exist. Build the full signal stack with a cohort of peers. Sara teaches the framework, you build your playbooks, and Sage learns your brand across every session. You leave knowing exactly what you are, what to fix, and with Sage already trained and ready. Your strategist and implementation partner, keeping momentum long after the cohort ends.
Salt, Pepper & Spice playbooks · Cohort sessions with Sara · Peer group · Sage throughout
Cohort · Dates TBC · Register your interest
Done for you
Strategy set. Sara's team designs, writes and deploys it. Your signal runs live, consistently, from day one.
Sara's team designs, writes and deploys your content on Instagram and LinkedIn, built around your signal playbooks from day one. Sage is included in every retainer. Every piece of content is informed by your strategy. Anything at enterprise scale moves to Dreamatic.
Organic
Content design · Copywriting · Instagram & LinkedIn management · Sage included
From £1,500 / month
Organic + Paid
Everything above · Paid campaign planning & management · Ad creative · Sage included
Priced on scope
The compounding engine
Your brand intelligence, on demand.
Most AI tools start blank. Sage starts with the S&P IP already built in: the Human Decision Design framework, the methodology, the way the system works. Your brand's playbooks layer on top. Every interaction is informed by both the framework and the strategy built from it.
Sage is never assumed. It is always your choice. But once it is in, it runs behind every piece of content, every decision, every message. It is the difference between marketing that resets and marketing that builds.
Learn about SageWorkshops
Add Sage after your session. Your workshop playbook becomes the foundation Sage builds on. Every decision you made in the room stays live and working.
Programs
Sage runs throughout. Each session builds your playbooks and trains Sage at the same time. You graduate with a system that already knows your brand.
The Kitchen
Included in every retainer. Your playbooks run live. Every piece of content is informed by your signal strategy from day one.