Salt & Pepper Socials
Consider this the tasting menu. Start with Sage for an instant flavour profile of your brand. Find out if the gap is trust, clarity or visibility. Or work through the exercises Sara uses in her workshops. Free either way.
Sage Taster
Two reads. Your whole brand, or a single piece of content. Pick one and run it now.
Your Brand Flavour Profile.
Is your brand under-peppered, over-spiced or under-salted? Pick the symptom that sounds most like you, answer a few questions, and Sage reads your signals and tells you exactly where to season.
Which one sounds most like you?
Sage is ready to read.
Leave your email and Sage will run the analysis now. We will also send the report to your inbox.
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Your Brand Flavour Profile
Clicking "Send to my inbox" opens your email client with the report pre-filled.
Content Flavour Read.
Pick one piece of content: a post, an article, a website page, an email. Paste it in with a line of context. Sage reads how well it builds trust, creates clarity and earns attention, then tells you exactly where it needs more seasoning.
What are we looking at?
The more of the actual content you share, the sharper the read. Paste the full copy if you can.
Who specifically is this piece for? Not your general audience. The one person you had in mind.
What did you want them to feel or do after reading it?
What is the thing you are most unsure about with this piece?
Sage is ready to read your content.
Leave your email and Sage will run the flavour analysis now. We'll also send the full report to your inbox.
Enter a valid email address.
Sage is reading your flavour...
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Clicking "Send to my inbox" opens your email client with the report pre-filled.
Do the work
Each one produces a specific strategic output. Work through them on your own, then feed the outputs into Sage.
Know exactly who you are for.
Most ICPs describe demographics. This one maps the decision journey. Who your buyer is the moment they need you, what they are feeling, why they would choose you, and why they might not.
You produce:
Sound like yourself, consistently.
If someone removed your name from your content, would they know it was you? The Voice Filter defines the tonal standard that makes content recognisable. It also defines the not-words: the territory you must never cross into.
You produce:
Meet your buyer where they are.
Your audience is not all at the same stage. Some do not know they have a problem. Some are actively comparing options. Selling to both groups with the same message means winning neither. The Awareness Ladder maps the journey and the message that moves each stage forward.
You produce:
Go deep on fewer. Stop spreading thin.
Most people are on too many platforms for the wrong reasons. The Channel Audit forces a decision: where to go deep, where to stop, and what the gatekeeper on each platform actually needs from you to distribute your content beyond your existing audience.
You produce:
These exercises produce the inputs Sage needs to run your full strategy. Not sure which to start with? Run the free Sage audit above and you will know which gap to fix first.
After the exercises
Done the work? Sage turns your outputs into a running system.
The exercises produce the strategy. Sage holds it, applies it, and keeps it running after Sara's work ends. Your ICP profile, Voice Filter, Awareness Ladder and Channel brief become the intelligence layer behind every piece of content you produce from here.
See what working with Sage looks likeTake the frameworks
One-page distillations of the methodology's core frameworks. Request any of them and Sara will send the PDF directly.
The HDJ Cheatsheet
All eight stages of the Human Decision Journey on one page. What happens at each stage, what the friction cost is, and which signal reduces it.
Request the PDFThe Hook Formula
The two-line structure that works on every platform. Different enough to stop. Familiar enough to stay. With worked examples for LinkedIn, Instagram and newsletters.
Request the PDFSignal Gap Diagnostic
Self-assess which of the three signals is failing: Spice, Pepper or Salt. Fourteen questions, a score, and the recommended exercise sequence to fix what you find.
Request the PDFFriction Design Primer
The operating principle of the whole system on one page. What friction design is, why it works in two directions at once, and the two questions to ask at every stage of the journey.
Request the PDF